Restaurant · Slate Estimate

Pho Ha Noi

Palo Alto, CA

Estimated Valuation

$429K – $999K

18% SDE margin × 2.2-3.8x multiple + 0.2 location premium

Medium confidence

$261K

Est. Cash Flow (SDE)

669

Google Reviews

4.1

Google Rating

4.2

Yelp Rating

1,198

Yelp Reviews

Strengths

High review volume — strong demand signal
10+ years in business — proven staying power
Good metro location — moderate valuation premium
High-visibility location — boulevard/major road or corner position boosts foot traffic
Multi-location operator (5 locations) — systematized, less owner-dependent

Data Sources (6)

Google/Serper (reviews, ratings, business info) Groq/Llama-3.3 (signal extraction) Yelp (rating, reviews, price tier) Google Places API (rating, reviews) Census/NAICS baseline (industry statistics) Calibrated SDE margin (4 similarity-weighted comparables)

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